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ditto is…considering another bite of the Apple

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A year on from Tim Cook stepping into the rather large shoes left behind by Steve Jobs as Apple CEO, he is teasing all slaves to the brand by promises of new product categories.

There have been suggestions that it may be in the auto or healthcare arenas.

It’s unlikely that the possible release of a sports watch supporting iOS will be enough to live up to people’s expectations of the brand built on the unparalleled innovation of Jobs.

The last two quarters have seen shares in the company fall by hundreds of dollars from their $700 peak last year, and the big surprises promised by Cook may not even happen until Autumn of 2014.

One can’t help but wonder if the long delay to unveil new innovation is the fear of failing to live up to Steve Jobs’ legacy.

Luckily for Cook, most of those who have taken a bite of the Apple brand shudder at the thought of using anything else, but they will be expecting more than merely enhanced versions of existing devices to keep them happy.

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Written by Phillip Long

April 25th, 2013 at 2:31 pm

ditto is… thinking about Flash

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Can the news of Adobe CTO Kevin Lynch’s departure from the company and subsequent appointment as VP of Technology at Apple be seen as a sticking plaster on the relationship Apple has with Adobe Flash?

As a longtime defender of Flash – Lynch has always pointed out that Flash is a more capable technology with regard to rendering video – even though HTML5 is rapidly coming of age.

Pretty much all smartphones bar the iPhone support and run Flash – will this be the turning point? Apple has always dismissed Flash for what seems like forever, with Steve Jobs’ view that Adobe are ‘Lazy’ and that Flash is ‘buggy’. So will Lynch be looking to bring Flash to the party? Or will he have to learn to skate where the iOS is about to be…

Here’s a clip of Lynch in 2009:

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Written by Tone

March 20th, 2013 at 2:08 pm

ditto is… thinking about interactive video

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Historically ditto have been loved up with all things Apple, so I’m rather happy to buck the trend and blog about a competitor. We know the current power and reach video has in the digital age, but with Microsoft revealing its brand new interactive video production studio in L.A., they are shining a light on what’s to come in the form of ‘new content’ (in addition to traditional broadcasting and gaming.)

With the rumour mill circling around the next gen Xbox console – equipped with Siri like voice recognition as well as the much loved Kinect – a new and more immersive way of consuming content will be possible. Instead of the traditional one stream of video with one direction for viewing – the consumer will be presented with a more proactive experience in which participation gives the freedom to choose viewing angles and proximity to the subject matter alongside oral interactivity.

The development of real time interactive multi-view video opens up huge possibilities in the video arena – with exceptional opportunities in the realm of advertising. Of the 75 million Xbox consoles sold worldwide so far – Xbox Live has more than 46 million subscribers, users of which spend a monthly average of 87 hours consuming material – with the majority of this being non-gaming content, and with the new console looming, these figures are set to increase.

 The younger demographic will also play a key factor in this new era of video – kids who have grown up with interactivity available over many platforms will embrace the opportunity straight away. The monetisation opportunities attached to this demographic will be huge – hopefully providing some really smart, high-end content for all areas of video consumption.

 

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Written by Tone

February 14th, 2013 at 12:19 pm

ditto is… thinking about Christmas presents…

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…and the new iOS friendly Strat. A partnership made in heaven for today’s axeman – Apple and Fender. There’s nothing super special about this guitar, except for the type B mini USB port and headphone jack, but they’re the logical progression for on-the-move riffing. Connecting straight to your iPad/iPhone/laptop/iPod/desktop is super easy and everything else falls into place thanks to Apple. Love them or hate them – their products work rather well.

                      

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Written by Tone

November 14th, 2012 at 9:31 am

Posted in Film

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ditto is… rooting for a good fight

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In the past 3 months, Samsung shipped 18 million mobile phones while Apple only managed to sell 16.2 million iPhones.

That is a momentous triumph for Samsung considering Apple’s market leader position over the last 5 years. This could be seen as an indicator for the future of the Cupertino developer.

Apple and Samsung have been battling each other for years for domination of the smartphone market. And as mentioned in previous entries, in the courts too. Now having released three generations of the Galaxy S, Samsung have succeeded in creating a successful smartphone strategy. From the design, hardware, manufacturing and marketing, Samsung does it all. This is Samsung’s trump card, giving them unlimited potential in the mobile computing world.

Apple relies solely on 3rd party manufacturers to develop their CPUs, displays and flash memory. Surprisingly, Samsung have been the source of many of these parts for Apple, meaning they have been profiting from their competitors success.

 

It is difficult to say how the feud between Apple and Samsung will develop. Samsung’s perceived lack of creativity and smaller App store will favour Apple. However, as users we will benefit from the fierce competition. As long as the two companies continue to rapidly develop new features and functions to trump each other, we have a lot to look forward to!

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Written by James Duncan

November 13th, 2012 at 3:16 pm

ditto is… speeding towards Everything Everywhere

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Today is d-day for the ultimate next step in mobile phone technology. And it’s not the latest iPhone for once!

Today we see Britain’s communications infrastructure come up to speed with the technology they serve. Mobile phones to wireless tablets and laptops can now enjoy the benefits of the UK’s first 4G network.

Delivering blistering speeds of 15 mbps, it’s comparable to home broadband. Which EE offer too, at incredible speeds of up to 70 mbps.  15 mbps for mobile use can be expected to drop to 8 mbps with a high contention ratio (lots of users using the same mast) and high data demand. However, compared to the ailing speed of 3G at a maximum of 3 mbps with Vodafone and tailing off with T-Mobile at 1.4 mbps, it is still triumphant.

The latest generation of devices including the recent mobile phone efforts of both Samsung with the Note S3 and Apple with the iPhone 5, will now enjoy live streaming and super-fast loading of data hungry software like Maps. Personally, I am looking forward to enjoying more mobile content on the move rather than pre-downloaded music and film. Finally the ratio of watching versus loading will be in the viewers favour!

The time working out a simple set of directions for example, could be halved. First locating the venue via Maps which both uses 4G to locate and load the in formation, then using the mobile Transport for London website to work out a route, and finally, having arrived at the station, using Maps again to calculate the last leg on foot. This is a strenuous task on 3G, often leaving me stuck outside of a station waiting for these vital information tit-bits to arrive, now 4G will leave me no excuse for lateness.

My nano-sim arrives more slowly next month and I can’t wait!

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Written by James Duncan

October 31st, 2012 at 12:48 pm

ditto is… in the land of tablets

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Last Tuesday 23rd Oct evening Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller introduced the highly anticipated iPad mini. The pint-sized tablet is the latest attempt by Apple to dominate the tablet market, competing with the Kindle Fire HHD7, Google Nexus 7, Galaxy Tab 2.0 and Nook HD.

With ‘Every inch an iPad’ and ‘There’s less of it, but no less to it’ as the tag lines for the iPad mini and all the same features, the only obvious difference seems to be the size. So why would you now buy the regular iPad at a starting price of £329 when everything now also features on the new, cheaper mini.

Hours after pre-orders were being taken the mini sold out. If you order one now you will have to wait an extra week for delivery. You would expect that this could mean competitors sales are either slowing or falling, but Amazon’s kindle Fire saw its ‘biggest day of sales since launch’ on Friday 29th October, the same day pre-orders were being taken for the ipad mini. Due to this rare opportunity Amazon has launched a new ad campaign comparing not just the price but  also other features that the ipad mini lacks.

Similar to how Apple tried to dominate the digital music player market with the iPod by broadening it to the Touch, Mini, Nano and shuffle, it would appear that they are now trying to do the same in the tablet market. When compared to Apple’s competitors, could the price of the iPad mini be the fatal flaw? With the starting price of the new iPad mini as high as £269 and the weight appearing to be the only significant benefit to the mini, will other competitors come out on top? Orin the face of allegedly more sophisticated competition, will Apple’s cool win out again?

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Written by Poppy Seekins

October 29th, 2012 at 5:46 pm

ditto is…watching from the public gallery

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After over a year of drama, two electronics giants go head-to-head as the patent battle between Apple and Samsung heads to trial in California this week. The foundations of the case are clear for all to see, and there’s little doubt both will do their upmost to present theatrical and emotive cases. In the end the jury will be left to decide between a set of intellectual property rights asserted against variants of the Samsung Galaxy S, Galaxy S II, and the Galaxy Tab 10.1 (the Galaxy Nexus and Galaxy S III aren’t part of this trial — they’re part of another case between these two companies scheduled to go to trial sometime next year).

There are many issues on the table and we have no doubt this is going to be a lively, whirlwind trial. Proceedings will be complex and time consuming, but confusion and mental fatigue may be Samsung’s ally; the primary plaintiff, Apple, carries the heavy burden of proving each element of each of its infringement claims. Apple has a simple story, but a complicated case.

Samsung will probably try to bog Apple down in technical details and product specifications to dilute their otherwise simple case. This may be exacerbated by the 25-hour testimony limitation imposed on both sides by the courts.

On the other hand, juries can be unpredictable. Samsung risks looking like it’s trying to weave its way out of blame by distracting from the real issues — especially when some of the jurors may come into the trial with an appreciation for Apple and its successes.

It’ll be a difficult balancing act for both Samsung and Apple, and ditto bets one party will ask jurors what kind of phones they have!

It’s all great fodder for Samsung and Apple fans alike and Internet comics have already begun to profit…

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Written by James Duncan

August 13th, 2012 at 9:20 am

ditto is… wondering what is going on in Hollywood?

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They were always going to be big shoes to fill; but the announcement earlier this week that Ashton Kutcher has been cast to play Steve Jobs in a forthcoming biopic of the late Apple founder will have caused a bout of head scratching all the way from Silicon Valley, south along the I-5 Highway, to Hollywood.

Much has been written about Jobs since his premature death earlier this year. In his only officially authorized biography, Walter Isaacson diligently documents the experiences of those who lived and worked with the man.

“In his presence, reality is malleable. He can convince anyone of practically anything”, recalled Andy Hertzfeld an original member of the Apple development team from the 1980s.

His widow, Laurene Powell, remembers the difficulty she faced when trying to agree on furniture for a new house with her perfectionist husband: “We spoke about furniture in theory for eight years…We spent a lot of time asking ourselves, ‘What is the purpose of a sofa?’

I’d venture the closest Ashton Kutcher has ever come to broaching anything as existential and ergonomic as this, is when he repeatedly asked “dude where’s my car?” in the 2000 film.

Admittedly the young Jobs does bear more than a passing resemblance to Kutcher, and by all accounts Kutcher does have more than a passable working knowledge of technology matters; but lest we forget, we are dealing with a two time nominee and one time winner of the Golden Raspberry award for worst actor here.

Mind you, this isn’t the first time that Hollywood casting directors have made some, shall we say, interesting appointments.

Oliver Stone’s 2004 epic Alexander saw the ancient Greek king and conqueror played with a distinctly Irish lilt by Colin Farrell. Indeed, as the director’s cut makes clear, many other cast members, including Val Kilmer, who played King Phillip II of Macedon, decided to adopt Irish brogues in order to accommodate Farrell, who was apparently unable to lose his. It all makes for a very surreal, and I suspect, slightly inauthentic experience.

Another Hollywood epic from slightly less enlightened times saw an inexplicably Caucasian John Wayne play the Mongol leader Genghis Kahn in The Conqueror.  Contracted to one more film with RKO Pictures, Wayne is alleged to have selected the role himself, asserting, with complete disregard for historical chronology and common sense, that he would play Genghis Khan as a cowboy would have. Director Dick Powell agreed declaring: “who am I to turn down John Wayne?” It would almost be comical were the film not shot 137 miles downwind from the US government’s nuclear test site in Nevada, which some claim was a contributing factor to the high rate of cancer deaths among cast and crew.

Poor casting aside, its possible to tenuously link Steve Jobs, Alexander the Great and Genghis Khan in another way. In the 19th century Thomas Carlyle wrote: “the history of the world is but the biography of great men.” Great here is used in the sense of “significant”, as opposed to “good”, neither myself, or to my knowledge Carlyle, share any fondness for warlords.

Though largely discredited by the 20th century, the “great man theory” began to be spoken off again in the aftermath of Jobs’ death. The ascent of Apple from obscure and financially troubled software company, to quasi-cultish super brand, has been almost exclusively attributed to its former CEO.  From dropping out of college, to dropping acid, to founding the most important company on the planet, Jobs’ life story reads like a modern day epic. Which is probably the reason that not one, but two, biopics are currently making their way through Hollywood pipeline. But for a man described by his biographer as “a genius”, I’m doubtful the former presenter of MTV’s Punk’d and star of What Happens in Vegas is the most appropriate choice of actor.

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ditto is… looking at the New iPad

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Last week, a teasing invite dropped into inboxes around the world from the technological superpower, Apple. “We have something you really have to see. And touch.” This sparked the now normal furious Internet debate over what product would be launched, and of course, it was the new iPad.

Yesterday, in San Fransisco, Apple’s chief executive Tim Cook showed off the new iPad to the world. Not a complete revolution of the existing iPad 2, the new iPad (yes that’s what its called!) boasts an improved screen – 3.1 million pixels. That’s higher than an HD television. The new display is reported to offer such clarity that images appear to be painted on the glass.

MG Siegler, a columnist for TechCrunch reports:

It’s one of those things where it may be a little hard to tell at first because the images on the screen are the same. But when you look closer, you get it. And you’ll never be able to use a non-Retina iPad again. The new iPad display makes everything look like a printed photograph. By comparison, the old iPad display makes everything look as if I’ve taken my glasses off. Blurry.”

The display is now coupled to a faster quad-core processor to deal with the sharper graphics and rendering, the A5X. The iPad 2 never seemed slow to us. So it will be up to new Apps to test the RAM and processing.

The camera, however, demands higher praise. This now offers 5 megapixels and uses the same lens technology of the iPhone 4S. This is a huge improvement over the iPad 2.

The unit itself is a little thicker but overall much cleverer. Apple have sold over 40 million iPads and IMS Research predicts the new Pad will increase Apple’s share of the tablet market from 62 per cent in 2011 to 70 per cent in 2012. ditto will certainly be adding to this.

 

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Written by James Duncan

March 9th, 2012 at 12:40 pm