Historically ditto have been loved up with all things Apple, so I’m rather happy to buck the trend and blog about a competitor. We know the current power and reach video has in the digital age, but with Microsoft revealing its brand new interactive video production studio in L.A., they are shining a light on what’s to come in the form of ‘new content’ (in addition to traditional broadcasting and gaming.)
With the rumour mill circling around the next gen Xbox console – equipped with Siri like voice recognition as well as the much loved Kinect – a new and more immersive way of consuming content will be possible. Instead of the traditional one stream of video with one direction for viewing – the consumer will be presented with a more proactive experience in which participation gives the freedom to choose viewing angles and proximity to the subject matter alongside oral interactivity.
The development of real time interactive multi-view video opens up huge possibilities in the video arena – with exceptional opportunities in the realm of advertising. Of the 75 million Xbox consoles sold worldwide so far – Xbox Live has more than 46 million subscribers, users of which spend a monthly average of 87 hours consuming material – with the majority of this being non-gaming content, and with the new console looming, these figures are set to increase.
The younger demographic will also play a key factor in this new era of video – kids who have grown up with interactivity available over many platforms will embrace the opportunity straight away. The monetisation opportunities attached to this demographic will be huge – hopefully providing some really smart, high-end content for all areas of video consumption.