news & views


ditto is… getting on the treadmill

Jan 15, 2014

January is the time of year when newly made resolutions get put to the test, including the inevitable declaration that “I’m going to try to be more healthy this year.” We all know that running on a treadmill can get a bit tedious and boring at times, but there is a new treadmill in town. […]

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ditto is…learning from ‘Mistakes’

Jan 13, 2014

As a copywriter, I strive to make my work as engaging as possible, to create moments where the target audience can’t help but read, listen or watch to what I’ve written. As a result, I take notice when my own attention is grabbed that completely. While browsing the internet recently I came across this advert […]

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ditto is… reading for enjoyment

Jan 08, 2014

I was sitting in one of my local pubs just before Christmas when the rather fetching wallpaper caught my eye. I’m no graphic designer, nor am I an enthusiast for textures, textiles and colour testers. I am, however, a (reasonably) recent English graduate, and as such I couldn’t help but notice the design on the […]

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