news & views


ditto is…learning from ‘Mistakes’

Jan 13, 2014

As a copywriter, I strive to make my work as engaging as possible, to create moments where the target audience can’t help but read, listen or watch to what I’ve written. As a result, I take notice when my own attention is grabbed that completely. While browsing the internet recently I came across this advert […]

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ditto is… reading for enjoyment

Jan 08, 2014

I was sitting in one of my local pubs just before Christmas when the rather fetching wallpaper caught my eye. I’m no graphic designer, nor am I an enthusiast for textures, textiles and colour testers. I am, however, a (reasonably) recent English graduate, and as such I couldn’t help but notice the design on the […]

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ditto is… trying to look behind the scenes

Jan 06, 2014

I’ve started to wonder why, in this world of big data, streaming services and all of humanity’s information available at my fingertips, I cannot dive down into the details of my favourite music. Where is the metadata that tells me where and when a particular track/album was recorded? Come on Spotify and Rdio – you […]

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